Archive for June 20th, 2013

Get the Best News Stories for Your Area

In a city like Detroit Channel 4 news could be the best source for everyone that cares about hearing the top stories of the day. Not everyone may care about local and national news, but those who do will want access to the best source available. With Channel 4 Detroit residents can get the best information available on a wide range of subjects.

With a station like Channel 4 Detroit residents can get all of the local sports coverage they will ever need. No one wants to miss the results of the latest game, especially when one of your hometown teams is the Detroit Redwings! Thanks to Channel 4 Detroit residents can each look forward to a detailed breakdown of scores and stats not only from their own city, but from across the country as well.

When it comes to Channel 4 Detroit residents can also look forward to hard hitting coverage of a wide variety of issues. Politics? Check. The still struggling economy? Check. The status of the automotive industry that is so dear to many local residents? Of course. With news 4 Detroit families that are curious or worried about popular stories will never miss a beat.

Finally, Channel 4 Detroit can be seen from just about everywhere. While some people may prefer to watch Detroit 4 news on a television set like they always have, some people may not have the time to sit around at home. Thankfully Channel 4 Detroit is also available through other means, including the internet. Anyone with a computer or a smartphone will be able to read up on all of their favorite stories and watch video clips as long as they have access to the internet.

The Infomercial and the Media Blitz

Drtv agency

Almost 75 percent of television watchers in America are doing something else while they watch. A quarter of them are texting, nearly 30 percent are on their cellphones, and well over 40 percent are online in some form or another. What does this mean for your marketing campaign? It means that, even with all these new things to do and see and check and Tweet, your potential customers still rely on television as their main source of product info.

Infomercial production should play a huge roll in any media blitz campaign. Given the choice of a print brochure or a video brochure, 75 percent of prospective customers will choose the video. Your multitasking television watchers find news features nearly four times more credible than ads, and an infomercial is the perfect blend of news and product placement. In addition to pulling inbound leads from the program itself, infomercials can also steer clients towards a website or an actual store location for further leads.

As the cost of everything goes up and up, you need to make your advertising dollars work as hard as they can. Infomercial production costs can be the smartest investment you make in your marketing campaign. Infomercials can be reused, syndicated, streamed online, or sent out as product video brochures. Proper scheduling and placement by knowledgable advertising production companies can maximize the effect of your infomercial, and help drive your sales onward and upward.

The urge to self produce can be a tempting one. But investigate your options, talk to the experts, and research the results of high quality professionally produced infomercials, and you will see that every nickel you spend on production will be well worth it.

Consumers today are branching out into all kinds of media, but television is still king. So go to where the customers are. Contact a professional infomercial production company today to help you create an infomercial that people will be talking about. More like this article.