The digital and internet age has transformed advertising and marketing practices like never before. Marketing and advertising is no longer telling people what you are, what you have, why you are better. Marketing agencies today, the successful ones specifically, know that advertising and marketing today is collaborative. You need to engage you market. You need to make them like you so much that they will do all the legwork for you. One example is by social media. This is the reason why many advertising and marketing agencies fail and this is the reason why the best and the most creative advertising agencies are able to deliver effective marketing and advertising initiative for their clients. So how do you distinguish the advertising and marketing companies that cannot get away from past and obsolete practices from the advertising marketing agencies of the digital and internet age? Here are the main things that set these marketing agencies apart.

First, you know that the advertising and marketing agency is outdated if it does not explain to clients the importance of search engine optimization or SEO. SEO enables the website of the company to be seen by its market because it has good page ranking. If a consumer for example Googles about the product of the business, the website will be immediately seen by the consumer because it is on the first page of the result. Second, marketing agencies that are able to keep up with the times are those that know the ins and outs of online marketing. One example is the one explained above. An effective use of social media is one of the best initiatives of the best marketing companies today. These are two of the examples of what makes them different. Think of these when looking for a marketing company. Good refereneces. Helpful links.