Almost 75 percent of television watchers in America are doing something else while they watch. A quarter of them are texting, nearly 30 percent are on their cellphones, and well over 40 percent are online in some form or another. What does this mean for your marketing campaign? It means that, even with all these new things to do and see and check and Tweet, your potential customers still rely on television as their main source of product info.

Infomercial production should play a huge roll in any media blitz campaign. Given the choice of a print brochure or a video brochure, 75 percent of prospective customers will choose the video. Your multitasking television watchers find news features nearly four times more credible than ads, and an infomercial is the perfect blend of news and product placement. In addition to pulling inbound leads from the program itself, infomercials can also steer clients towards a website or an actual store location for further leads.

As the cost of everything goes up and up, you need to make your advertising dollars work as hard as they can. Infomercial production costs can be the smartest investment you make in your marketing campaign. Infomercials can be reused, syndicated, streamed online, or sent out as product video brochures. Proper scheduling and placement by knowledgable advertising production companies can maximize the effect of your infomercial, and help drive your sales onward and upward.

The urge to self produce can be a tempting one. But investigate your options, talk to the experts, and research the results of high quality professionally produced infomercials, and you will see that every nickel you spend on production will be well worth it.

Consumers today are branching out into all kinds of media, but television is still king. So go to where the customers are. Contact a professional infomercial production company today to help you create an infomercial that people will be talking about. More like this article.