WDIV TV, News 4 Detroit, is an NBC affiliated television station operated out of Detroit, Michigan. It is owned by Post Newsweek Stations and is the flagship station and home base of the group with the offices of the group, which is located alongside WDIV’s studios. Branding for News 4 Detroit utilized by most stations in the group was launched here alongside its acquiring of flagship status in 2000. It is the only major television station in the area whose offices and studios are located in the city of Detroit, while its other television station, Detroit 4 News counterparts are located in Southfield.
The station provides fair and balanced news coverage of Detroit and surrounding areas with the help of a team of professional reporters, anchors and on air personalities.
With accurate weather reporting and breaking news coverage, the Channel 4 Detroit station has won numerous awards, including the coveted Murrow Award. The Edward R. Murrow Award is considered one of the most prestigious awards a news organization can earn. It embodies the spirit of excellence in journalism.
Detroit channel 4 news is currently a top ranked newscast at 4 p.m., 5 p.m., 6 p.m. and 11 p.m. in Nielsen ratings for the Detroit television market. Furthermore, Detroit Local News 4 at 11 p.m. is the highest rated newscast of all NBC affiliates in the top 11 markets nationwide. Also popular among online viewers is News 4 Detroit websites www.ClickOnDetroit.com and www.JustWeather.com are leading breaking news and weather websites in Michigan.
According to Pew Center for the People and the Press, more than 50 percent of Americans turn to their local television news stations as their main news source. News 4 Detroit has been Detroit’s go to station for years because viewers expect to see familiar faces, here compelling reports, get the latest weather and news updates and feel like they are part of the bigger picture. Those are the aspects that News 4 Detroit provides its audience.