Drive More Business to Your Company Through Online Marketing

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As a business owner, you know how important online marketing can be to the success of your online sales. However, you may still be very interested in the following facts and figures that may make online marketing even more important to you.

The search engine industry is worth about $16 billion, so it is no surprise that having high page rankings is important. By 2016, it is projected that web presence and online marketing will influence more than half of the dollars spent in the retail sector of the United States. In 2011, eCommerce sales reached $200 billion dollars. SEP leads have a close rate of approximately 14.6 percent, while direct mail or print advertising only had a 1.7 percent close rate. Because more and more people are using tablets and smart phones to access the Internet means that consumers are becoming increasingly informed. This also means that brick and mortar stores are facing unprecedented challenges from online retailers.

So, as you can see, online marketing is reaching critical mass for retailers and those who want a greater web presence. You should not delay finding an online marketing service.

A good online marketing service or a company that specializes in online sales efforts, can bring the best SEO efforts to you. You can work with an online marketing service to increase your web presence so that you can reach the top of the rankings, which will drive new business to your company.

In addition to SEO efforts, a good online marketing plan will include email marketing campaigns. These are a valuable tool to keep in touch with current customers about product specials and sales. It can also be a great way to contact potential customers. You should also include social media as part of your online marketing plans. Increasing, people are turning to social media to research products and get feedback from others before making a purchase.

When it comes to mobile marketing, your website must be optimized to be user friendly to those using tablets, smart phones, and other mobile devices. Because so many people use these devices to find products, your site needs to let users navigate your site easily and effectively.

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